PEARSON EDUCATION LTD-1 London Borough of Camden, Greater London, UK
Jan 19, 2018Full time
Job title: Marketing Executive - Apprentice Reference no: About Pearson At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small. About the team The Apprenticeships and Work-based Learning marketing team promote Pearson services that are used in the workplace to train, develop and upskill employees. Part of the UK marketing team, we're supported by specialists in digital, events, data and research. We're based in London and Oxford. About the role The ideal starting point for a career in marketing, this role will introduce you to all aspects of working in a busy, commercially-focused marketing team. From researching the market and competitors, to writing messaging and copy, and to executing our campaigns across all media: from websites, to email to digital advertising, direct mail, brochures for our sales forces and supporting our major events. Over time, you'll use the experience you gain from helping on others' campaigns to plan and execute your own. A day in the life of… During a typical day here, you can expect to be involved in these activities: Planning Support the development of customer marketing plans in order to maintain and increase Pearson's customer base and market share. Campaign management Implement end-to-end campaigns through all phases of the campaign lifecycle, including creative development, audience segmentation and targeting, campaign execution, tracking response, follow up, reporting, etc., using the full marketing mix, delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals Implement lead management and lead nurturing tactics to maximise conversion into qualified leads and buyers. Develop high quality content and messaging, where required, to optimise campaign impact and effectiveness. Take full responsibility for the planning and delivery of specific projects as directed by the Head of Marketing / Marketing Managers. Set targets and measure success Understand and work towards objectives, developing an understanding of commercial aspects of marketing activities and lead funnels. Work with the Marketing Performance team to implement and measure campaigns using best practice and defined processes. Develop knowledge and usage of the tools available. Review campaign performance within key ROI and KPI criteria, as directed by the Head of Marketing / Marketing Managers. Customer and competitor insights Perform specific and ongoing competitor and market analysis Interpret and use customer insights to drive the most effective marketing solutions Cross-team collaboration and communication Work closely with colleagues internally on campaign and content development, including sales, Product Management, Strategic Partnerships, Assessment and Regulatory Support the preparation for briefing other teams on Marketing campaign plans (e.g. sales, customer services), to ensure internal awareness and engagement in campaigns. From time to time, engage in special projects and tasks that go beyond the remit of the role. Qualifications What you will gain from undertaking an Apprenticeship with us: During the Apprenticeship, the post holder will work towards gaining an Advanced Level 3 qualification in Marketing, through work based learning. Who are we looking for? This is an entry level Business-to-Business (B2B) Marketing role which will develop the individual in all areas of marketing, so we don't expect you to have much experience. We'll expect you to show potential to quickly grasp the key requirements of the role which are as follows: Marketing expertise B2B marketing and knowledge of B2B marketing techniques (cross-channel communications management, marketing automation, etc.) Digital Marketing and use of key channels and tools (e.g. Twitter, Facebook, email Marketing, Google Analytics, etc.) Marketing content development, messaging and copy writing. Campaign and financial management Campaign execution management, including some budget management and ROI analysis Working with data and an appreciation of market segmentation and competitor analysis Behaviours and employability skills Team working Project management Being 'hands-on' and with the ability to execute campaign components independently at tactical and detailed levels Seeking appropriate support and direction from managers in effective, timely manner Organisation and the ability to plan and prioritise work effectively Working with agencies and external suppliers More great things about working here… . We'll expect a lot and we know you'll do great work, so we give a lot back with some of the best benefits in the business. There is a range of benefits, too many to list here, but when you join you can expect: a starting holiday of 25 days stock purchase options health plans, and an employee assistance programme If we sound like a good match for you, or maybe for a friend, we'd love to receive an application. Find out more about how learning makes us by visiting our website.